Part of me wonders if this is not-trivially for publicity, like Greenpeace goes after Apple a couple times a year. But either way, not many people will care and I certainly doubt that they'll convert anybody. iTunes does, IIRC, sell non-DRM'd music (at a premium but also at a higher bitrate), and the DRM they do have is fairly unobtrusive as DRM goes. I don't like DRM'd media any more than the next person, but I can think of much worse offenders to go after than Apple.