Comment They need to get their business in order (Score 1) 383
Obviously there's a price discrimination problem here. I you look at those millions of pirate downloads and don't think: "If only we could somehow sell the game to some of those people at a lower price, we'd make a ton more money". It's like a grocery store not stocking off-brands and getting mad when people shop elsewhere. If you cut the price in half and three times as many people buy the game, it's a big win.
With some in-game product placement you could even make money off the pirates "Dear Pepsico, if you buy ads in EA EXTRAVAGANZA 2012, your placement will be viewed by all 10 million purchasers, as well as millions more pirate downloads."
It seems like you'd have to be pretty dumb not to view millions of pirate downloads as a money making opportunity, it's not only free for the pirates, it's free for you, no bandwidth to serve the game to them, no support costs at all, and they're running your software on their machine.