When Ray says "Beyond the PC" what he's really saying is "beyond Windows OS".
This has been Microsoft's greatest nemesis, is their own myopia. They view everything with the tinged glasses of Windows. You can see this with Windows Mobile 7, even if it isn't "Windows" is trying to leverage "Windows 7" branding.
I don't think that's necessarily something unique to Microsoft. I remember when the iPhone was first released, Steve Jobs talked about how it had "the power of Mac OS" on a phone. It was only with iOS 4 where it was rebranded to be separate from Mac OS.
They held back 15 thousand pages to protect people's names while they tried to sort through them. Google it. They asked the pentagon to tell them which name to remove, the pentagon told them to go to hell.
See this kind of statement doesn't make sense to me. Why is it reasonable to steal documents from the Pentagon and then go back to them and say "Hey, we stole so much that we care to look through ourselves so go redact this for us"? If Wikileaks wanted to take the high road it would withhold all the documents and then at the end do a final check. Not whine about how the Pentagon isn't doing their work for them. That just seems like a lame attempt at taking a jab at the Pentagon that has nothing to do with moralities of disclosing secret documents.
That's where the standards war, or in this case, a variation on the theme comes up. In one camp, we see a several years old alliance called the Digital Entertainment Content Ecosystem, or DECE, which includes five out of six of the major movie studies (Warner Brothers, Paramount, NBC Universal, Sony and Fox), together with an impressive array of players in almost all of the affected sectors: software and hardware companies (e.g., Microsoft, Intel and Cisco), consumer electronics vendors (Sony, also a content owner), mobile device vendors (like Motorola and Apple, cable companies (including Comcast, Cox Communications and Liberty Global) and video and player distributors (e.g., Netflix, and Best Buy)....
And in the other camp? Well, to start with, there is the remaining major studio: Disney. And then there's, well, maybe nobody. But everyone's expectation is that Disney's partner in combat is Apple, which has not joined the other group. Apple, incidentally, remains Disney's largest single shareholder, as a result of the sale of Pixar to Disney (Amazon is also notable by its absence from the DECE member roster). According to one report, the Disney plan may rely on an Apple approach called MobileMe. Disney also made an announcement last week at CES, saying that it would take KeyChest live before the end of the year, and would announce other participating companies shortly.
Could have used a better example in the first block...
If you want to put yourself on the map, publish your own map.
