Comment Re:Let me pay to NOT have my mail delivered (Score 1) 252
I understand that. You would still see the item in the web interface, still see the big message on the outside to make you aware of the brand, but you would not get the physical item unless you say you want it. Brands can still get you the big message for cheaper, but not have the spend the extra money on sending out the details unless you actually care.
Why is opt-in and opt-out so sacrosanct when it comes to email and phone calls, but when it comes to regular mail there is so much resistance? We get so much junk, and its an environmental issue too, but opting out of junk mail is just too much effort, and we are opted in so easily with no action of our own much of the time.
Advertising is the insidious glue that greases and pays for so much culture and so many services, so its is a necessary evil of western capitalism. Advertising is something I wish was scaled back a little. Doing that does mean some realignment in what things cost and how some things work, but I do think its worth thinking about, instead of us all just resigning to a fate of constant marketing bombardment. While technology can and has made some things worse in this regard, it also can give us some creative ways to get a better balance back.