Amy Bennett writes "A recent poll of about 12,000 US business decision-makers by market researcher CoreBrand found that Microsoft's brand power has taken a dive over the past four years. According to the study, Microsoft dropped from number 12 in the ranking of the most powerful US company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries. The CEO of CoreBrand said: 'When you see something decline with increasing velocity, it's a concern.' To add some historical context, IBM suffered a much faster and more severe decline in brand power in the early 1990s and it took them 10 years to rebuild the brand's reputation."

exphose writes "A small, hippie-friendly town in northern California, Sebastopol, had made an agreement with Sonic.net to provide free Wi-Fi across the downtown area. However, not everyone in town was pleased with the arrangement. According to Sebastopol Mayor Craig Litwin, citizens had voiced concerns that 'create enough suspicion that there may be a health hazard' and so they canceled their contract with Sonic.net. Some more details are at the blog of Sonic.net's CEO."

Galactic_grub writes "Japanese researchers recently performed the first experimental demonstration of a phenomenon that causes a busy freeway to inexplicably grind to a halt. A team from Nagoya University in Japan had volunteers drive cars around a small circular track and monitored the way 'shockwaves' — caused when one driver brakes — are sent back to other cars, caused jams to occur. Drivers were asked to travel at 30 kmph but small fluctuations soon appeared, eventually causing several vehicles to stop completely. Understanding the phenomenon could help devise ways to avoid the problem. As one researcher comments: 'If they had set up an experiment with robots driving in a perfect circle, flow breakdown would not have occurred.'"

V!NCENT tips us to a write-up about an addition to MSI's Ecolution motherboard which harvests heat from the chipset to power a fan. The device is based on a Stirling engine. The heat from the chipset expands a trapped gas, which pushes against a piston to generate power. The article contains a YouTube video of how the device works. According to MSI, the device has 70% efficiency.

Gallenod writes "The Denver Post is reporting that the U.S. 10th Circuit Court of Appeals has upheld the decision of a Federal judge who threw out and reversed a jury decision in favor of a patent infringement claim and ordered the plaintiff's lawyers to pay the defendants' court costs. U.S. District Senior Judge Richard P. Matsch sanctioned the plaintiff's attorneys for 'cavalier and abusive' misconduct and for having a 'what can I get away with?' attitude during a 13-day patent infringement trial in Denver. With the Appeals Court in agreement, could this case be the 'shot heard round the world' in the revolution against patent trolls?"

Michael J. Ross writes "Web 2.0 applications and sites commonly employ a number of technologies: PHP, MySQL, XHTML, CSS, JavaScript/Ajax, microformats (standard formats for HTML data), tags (keywords for categorizing site content), and Web feeds (formatted and streamed Web content, usually in XML, such as an RSS feed). Because learning and using most of these technologies can be rather challenging to a Web developer, perhaps the best way to get started doing so is by using all of them to create a single Web-based application, with no pretense at mastering any one of them. This is the approach taken in Quentin Zervaas's book, Practical Web 2.0 Applications with PHP." Read on for the rest of Michael's review.

Wired is reporting that information overload is being predicted by some analysts as the problem of the year for 2008. "'It's too much information. It's too many interruptions. It's too much lost time,' Basex chief analyst Jonathan Spira declared. 'It's always too much of a good thing.' Information overload isn't exactly new, but Spira said the problem has grown as technology increases societal expectations for instantaneous response. And more information available, he said, also means more time wasted looking for the right information, whether in an old e-mail or through a search engine."

superglaze writes "Looking through an article on the smartphone office suite Quickoffice, I noted a claim by a company executive that OpenOffice users usually save their documents in a Microsoft format, e.g. .doc. Hence the company has no plans to support .odf. I guess I can see the rationale for this — it helps if you're sending a document to an MS-using company — but what's this community's general experience of saving in .odf vs. .doc format?"

Bowling for cents writes "There is evidence that the massive Storm Worm botnet is being broken up into smaller networks, and a ZDNet post thinks that's a surefire sign that the CPU power is up for sale to spammers and denial-of-service attackers. The latest variants of Storm are now using a 40-byte key to encrypt their Overnet/eDonkey peer-to-peer traffic, meaning that each node will only be able to communicate with nodes that use the same key. This effectively allows the Storm author to segment the Storm botnet into smaller networks. This could be a precursor to selling Storm to other spammers, as an end-to-end spam botnet system, complete with fast-flux DNS and hosting capabilities."

boarder8925 writes "Be careful what you read when you fly in the United States. What you read is being monitored by airport screeners and stored in a government database for years. 'Privacy advocates obtained database records showing that the government routinely records the race of people pulled aside for extra screening as they enter the country, along with cursory answers given to U.S. border inspectors about their purpose in traveling. In one case, the records note Electronic Frontier Foundation co-founder John Gilmore's choice of reading material, and worry over the number of small flashlights he'd packed for the trip. The breadth of the information obtained by the Gilmore-funded Identity Project (using a Privacy Act request) shows the government's screening program at the border is actually a survelliance dragnet."

GamePolitics has the full story today on the removal of California's violent games law. A judge has found it unconstitutional after a protracted legal battle. The law was originally passed back in 2005. "The bill, championed by then-Assembly Speaker Leland Yee (D) was signed into law by Republican Gov. Arnold Schwarzenegger (left) on October 7th, 2005. The video game industry filed suit to block the law 10 days later. Judge Ronald Whyte issued a preliminary injunction on December 22nd, blocking the California law from its planned effective date of January 1st, 2006. Since then, both sides have been waiting for Judge Whyte's final ruling. Today it has come." The law's sponsor Leland Yee is quite disappointed by the ruling, of course, and Governor Schwarzenegger plans to appeal the decision.