Neither DRM nor the Economy is to blame. I have an upscaling DVD player that looks almost as good as bluray + netflix. I also have Dish network HD. There just simply is not a real need for bluray. There was a very real need for DVD. i.e VHS tapes were the only way to get new movies. sound quality was poor, tracking issues, tape degrades over time, etc. bluray is only very slightly better than DVD. Also, capacity is an issue. DVD data discs are 4 GB (i know 8 gig, but I buy the cheap ones) for a long time DVD was an acceptable way to store large amounts of data. 4 GB went a long way for .mp3 files and 2 MP .jpg files. now, an 16 GB flash drive is $40.00 at newegg.