Apple is nothing without Jobs cult of personality (Score 1)

Steve Jobs is so monumentally important to Apple not because of his business acumen, but simply because of his cult of personality upon which Apple has based its business. Jeff Immelt was able to successfully transition GE's management from the extremely competent Jack Welsh because customers don't buy GE products based upon hype, image, and a desire to be 'cool'. Without Jobs' impressive ability to whip fanboys [who seem to think he came up with the ideas for the iProducts by himself???] and digiterati into a fever pitch, Apple would have to compete on features and value, which would be catastrophic to their business. Hence the very understandable concern about his health.