Coding should not be more than 30% of a job. We need people than can read specifications, turn them into requirements, design an architecture, model solutions, code, integrate, document, and debug. I am sorry, but the talented and rewarded people are the ones that can do it all. The ones that can't code and prefer to administer systems are the easiest to replace.
Where I work, we do embedded software that runs close the hardware, operates in critical environments, must work every time, run for years, and be secure. The guys I give the highest performance ratings (raises) to are the ones that can design, code, re-use code, and solve problems.
I haven't coded in 5 years and miss it, so I came up with a project for home to keep me current and have fun with. I can see not wanting to do it 8 hours a day, but any true CS geek deep down enjoys it like solving puzzles and playing games. Coding is problem solving. It should be enjoyed and done well or not at all.