Because people don't want the iPhone for some reason, but want to use Itunes with their smartphone. Honestly Palm should develop their own media application for ease of use. Itunes is not that great a program, and keeps getting slower. I'd rather not use Itunes but it's the easiest thing for managing my Ipod and I'm lazy. I don't use Itunes for any other equipment I own and am quite happy for it. And technically, if you agree to a ToS where you agree not to use non-Apple approved products with Itunes, you're kinda SOL on getting anything done about it. Same as jailbreaking your iPhone....it's a pain in the ass, but that's your fault and problem for going outside of normal operation as deemed by the maker.

Why do I suddenly see an increase in business for the mafia?

NASA faked it. It was built in a secret government facility in New Mexico by green aliens. The game is a figment of our collective imaginations.

Just feed Palin to it? Finally something useful other than polar bear bait!!

Ugh, he says a simple cheap solution...it sounds like it's going to cost just as much to implement it in the background for any companies who chose to use it. Plus they'll have to maintain a copy of what your unique key is, as well as maintain further IT staff in case of errors, which god knows seems to happen a lot on banking websites. Sounds like a way for him to make some fast cash if he can get organizations to take this up.

Because if you know the drug companies it will probably be expensive as hell, not produced in large numbers, and impossible to come by in non-industrialized nations. Which means that it then becomes considered chemical enhancement, and all must be fair...