They don't understand that in businesses, you don't run users as admins, which is what the Adobe Updater appears to require for autoupdates.
What they need to do is bring out a decent admin tool like WSUS for their products which enables centralized administration. Ditto Apple, Firefox, Java and a truckload of other software that would probably have a bigger market share if they just understood that where business is concerned with patching and security; Microsoft 'just gets it'. That's one of the key reasons why IE is the business browser of choice, because patching it is easy and quick, not convoluted and frustrating.
That said, it is possible to centrally manage Macs, to a degree...