In addition, Marcia does have some suggestions about car stereo speaker orientation that are useful for winter driving
There are many other factors, does anyone have favorites? Note that not all academic software is destined to be used outside of academia or to even survive past the end of the semester. That's ok.
See also this Good Samaritan Cartoon:
Guy in street, prone man at his feet:
"Oh, Great, as if I have the time or inclination to help a dying homeless man"
Same guy in front of computer:
" What's this?!! Sally needs a bag of fertilizer for her FarmVille Farm? I better get right on it."
"Indeed, to the uninitiated, scholarly publishing is a curious enterprise. Simplified, it works something like this: universities or the government subsidize a professor's research. The professor, who is required to publish frequently for professional advancement, gives his research to a scholarly publisher, usually for little or no money. That publisher, who adds value through editing, peer review, and production, assumes the copyright, packages, and sells the research back to the university at a markup. And those mark-ups have proven significant over time, especially as the digital age has fostered an explosion of new databases and resources."
In my department (Electrical Engineering), new faculty are offered a support package to get started and then the faculty go out and get funding. At least 51% of the funding they find is paid to the University as overhead. It is difficult for faculty who don't have external funding to attract grad students or pay for computers. The funding comes from the Government, but much of it comes from corporations.
In my experience, publishers no longer do any editing. I had an expensive text book on "Quality" and the author misquoted John Kennedy. How could this get by an editor? Authors submit camera ready text to academic publishers.
In my experience, peer review is managed by an unpaid faculty member who distributes material to other unpaid faculty members who distribute the material to unpaid students who do the review and pass the review back up the chain. This is actually very good because it gets students to review the work of others.
The reality is that academic publishing is a dead-end. Journals are in trouble. Conference proceedings and self-publishing of text books are on the rise. Recently, he only thing that I've heard faculty say that publishers provide is that publishers sometimes show up at conferences with a table of books which faculty browse. This seems like a weak basis for a business.
Reading the TFA, it seems like the publishers should just settle. Georgia changed their ways.
The hardest part of climbing the ladder of success is getting through the crowd at the bottom.