This topic has been re-hashed here before several times (e.g. here)
Let's see what is actually innovative or different on this printer when compared to the existing ones:
- automatic leveling - ok, but they seem to use a sensor ("motion sensor chip"?!) in the printer head (?!) and not moving bed. I am not really sure how this could actually work ...
- non-heated bed - they claim it is not needed because of autoleveling, but that is BS. You need heated bed for ABS to stick to it, level or not level, otherwise the moving head will lift the print or it will warp. Nothing to do with the bed being level.
- tiny working volume
- autocalibration - again some magical "motion sensor chip" is mentioned, without any explanation what that autocalibration is nor how it works ...
- they are keen on the artistic look of the thing, but I have serious reservations about the rigidity and accuracy of the device - the claimed 15um is only the theoretical resolution of the steppers, not actual resolution of the printer (depends on the nozzle size which is 0.45mm by default!). The ABS body doesn't instill much confidence!
- reduced power consumption is somehow supposed to make things lighter and cheaper (?!) - that argument seems backwards to me ...
- startup, they don't have any other products - who knows when they will actually be able to deliver. The August date is completely unrealistic.
- their team doesn't instill much confidence - 1 electronics guy, 1 CNC guy, 4 CAD people, 2 sw people, but they have 8 artists, 2 PR agencies and 4 lawyers! Not a healthy balance, IMO ...
- incredibly cheap price ($300), but you get what you pay for IMO
- they have exceeded their funding target 10x already ...
Honestly, I don't see how this printer will make 3D printing somehow accessible to the unwashed masses - there are still all those issues of CAD, mechanical design, toy-like device with nebulous claims and nothing to back it up.