Comment Re:Different Solutions to Different Problems (Score 1) 115
They're intentionally mooching off the lite/doge/bitcoin name recognition.
No, I'm sure Amazon can afford much, much smarter marketing people than that.
When did bitcoin get big enough to have "name recognition"? Outside of geek circles the only people who have even heard of it have gotten their info from news articles about silkroad, and thus equate it to drug smuggling, gun running, human trafficking, etc....
I'm not a marketing guy, but if I was, and was looking for a good brand to leach off of, it sure as fuck wouldn't be "bitcoin".