Submission + - First Fan-Sponsored Ad Runs on Network TV (betabeat.com)
blackbearnh writes: Fans can be passionate about their favorite TV programs, but the Bronies (adult My Little Pony: Friendship is Magic) fans have taken it to the next level. In an effort to support the show, they have purchased commercial air time on The HUB, the network that airs My Little Pony.
The ad thanks the makers of the show for doing such a good job, and encourages viewers to donate to Toys for Tots to show their appreciation. As far as can be determined, this is the first time (Star Trek included!) that fans of a show have ever purchased advertising time. The group that produced the ad, The Brony Thank You Fund, is also in the middle of fundraising to endow an animation scholarship at CalArts.
The ad thanks the makers of the show for doing such a good job, and encourages viewers to donate to Toys for Tots to show their appreciation. As far as can be determined, this is the first time (Star Trek included!) that fans of a show have ever purchased advertising time. The group that produced the ad, The Brony Thank You Fund, is also in the middle of fundraising to endow an animation scholarship at CalArts.