...if the big boys have their way.
The one killer bonus for them is that it nixes the second hand market at a stroke (and puts "rental" into their control). We've got three shelves of Xbox360 games here - most were bought second hand from Blockbuster/amazon/ebay at a fraction of the new price. Of course they will assume all current second-hand sales will instantly become full-price purchases, and be disappointed when they don't.
Also noticed that MS are starting to punt what could be considered "full" games via their online marketplace, at a comparable cost to shop prices for a new game. Testing the water...
The key elements in human thinking are not numbers but labels of fuzzy sets. -- L. Zadeh