...if the big boys have their way.
The one killer bonus for them is that it nixes the second hand market at a stroke (and puts "rental" into their control). We've got three shelves of Xbox360 games here - most were bought second hand from Blockbuster/amazon/ebay at a fraction of the new price. Of course they will assume all current second-hand sales will instantly become full-price purchases, and be disappointed when they don't.
Also noticed that MS are starting to punt what could be considered "full" games via their online marketplace, at a comparable cost to shop prices for a new game. Testing the water...
By then it'll be too late, if it isn't already...
Ya'll hear about the geometer who went to the beach to catch some rays and became a tangent ?