Comment Re:Fast flip? (Score 2, Insightful) 125
Most of the crap wouldn't be so bad, only most ad-supported pages block on the main content until the adverts are loaded. And, personally, if it takes longer to load the ads than the content then I quickly read the content, ignore the ads more than ever, and mentally blacklist the site for a while.
This can be annoying in and of itself but it becomes worse if you're on a bad connection or if, perish the thought, the ad-server slows down.
I've had these before. In one case, the link was s slow somewhere on the chain that it took a couple of minutes to get as far as the logon page for one site so I could access the ad-free version.
And then we have the sites which put an advert in before the content, or who split the articles into multiple (ad-supported) pages.
If the companies really want to protect their revenue stream then they need to make sure that aforementioned stream (the adverts) doesn't get seen as "crap" by readers. Relevance and not slowing the site to a crawl would help. Yes, some of us out here will dislike advertising on principle, but it will help in the public view if the adverts don't make it hard to get to the content that people go there for in the first place. Making reading the articles feel like effort really isn't a good buiness plan, surely?