Imagine Ford gets 9 out of 10 car sales, just has it does pretty every year; would you say that's a competitive market?

Just another good reason not to dilute the clear meaning of the term "addictive" as in "as addictive as cocaine or heroin". The term means chemically dependent on. Although behavior is an indicant handy for making a diagnosis, the chemical dependency that drives the behavior is what you diagnose.

There are lots of high frequency behaviors that have nothing to do with chemical dependency, and "addictive" is simply the wrong term for them. Try "habit" or "obsession" or some such.

Why does Microsoft, and apparently Apple, believe what we've been waiting for is more features? I don't know a single consumer who is dissatisfied with their box because it lacks this or that feature. The consumers I know who are unhappy are unhappy with the user experience: box does something unexpected, unexplained, mysterious, unintended, or just plain wrong. So I don't understand the features war. I would think the vast majority of us aren't looking for the box to do something new and wonderful, but to stop doing things that are weird and obstructive.