video editing software is a mature market. unless you are making some cool plug in or your software does something really cool that the big boys don't do you are screwed
The market is in chaos; cameras are getting cheaper along with the software; Cameras capture more data (pixels, color, brightness); software tries to adapt.
If you're trying to edit something quickly and/on are doing an expensive project, $10k can be peanuts.
Show me how you're going to edit 8k resolution media.