Comment From a Personal Point of View (Score 1) 248
I'm reading a lot of comments above where people are saying that the average consumer's opinion isn't worth shit. I beg to differ. When I wrote my book, I didn't write it for the critics, the reviewers, the professionals--I wrote it for people to read and enjoy the story I made up. When someone has read my book and liked it enough that they wanted to say to the world, "Hey! I really enjoyed reading this book!" That means a lot to me! It tells me that the effort I put into writing that story was worth it.
The occasional negative review is going to happen. Often these are self-important people that feel the need to let everyone else know how important they are, and they are going to snipe at any flaw they can find: "The author used 'palatable' instead of 'palpable' in the fourth chapter. Clearly he doesn't know how to write! Don't buy this book!" Such comments are so ridiculously petty, they can be ignored. Now, if someone made the comment, "I felt that Character-A wasn't very well thought through and his development was kind of weak," and then went on to explain their position, you can be sure that I will pay attention to something like that and look into it. Good constructive criticism is good to act upon. It might be too late for one book, but you can be assured I'll try not to make a similar mistake on the next book. There are also going to be those who don't like a book because it just isn't to their taste. To that, I can only say, "Thank you for your patronage. You'll probably not want to buy the next book, but thanks for at least giving me a try." As an author, I do consider what a negative reviewer has to say. It doesn't feel as nice as when I get a great review, but it may help me improve what I'm doing.
As far as peer reviews are concerned, if Walter Hunt, Spider Robinson, Neal Stephenson or Ursula LeGuin read my story and said they liked it, I would be absolutely thrilled to receive such an endorsement from such established authors! On another level, If Oprah Winfrey piped up and said she liked my book, I would probably be doing handsprings in my front yard. What? You think Winfrey's opinion is worthless? Consider this: When Oprah says she likes a particular book, she has over 30 million fans that will immediately go out and buy that book to read it for themselves. To an author, that is the equivalent of getting a $1 million dollar check in the mail--because that is exactly what happens! You wake up the next morning to discover that you went from 2,000 copies sold to 750,000 copies sold. With my book at $4.99 and me getting 70%, that means in 60 days Amazon would be dropping a cool $2.6 million into my bank account.
What is at issue with Amazon is that people were gaming the system. Of note, the author R.J. Ellory admitted to writing false reviews over the past several years. He's not the only one. There have been many others over the past several years. The opinion of a peer author in a given genre carries huge weight with readers. And that opinion can make or break another author, especially if that author is new and struggling to gain readership. To have someone purposefully sabotaging another author for their own gain is reprehensible. Sadly, there are unscrupulous people and they are going to pull every dirty trick they can to get ahead.
Things like this do weigh heavily on me. I told family and friends not to post a review because they know me, but because they read my story and actually liked it. If they want to blog, tweet, or post about my story, go ahead and tell people that they know me and want to promote my book to help me. I also told my friends not to buy my book because they are my friend; buy it because they want to read the story. I realize that my story will not be to everyone's taste, and I don't want them buying it because they feel obligated to do so out of loyalty.
Is Amazon correct in their move? Time will tell. I understand why they restricted authors from posting comments on their competitors pages. As I said above, I would be thrilled to death if I was able to win the endorsement of an established writer in my genre. It sucks that such a thing will now not happen. But, what other option does Amazon have available? There is a lot of criticism above about how broken Amazon's "Star Ranking" system is, but I didn't see any suggestions how to make a better ranking system. Is a book selling like crazy over an extended period of time? That would be a pretty good indication that people are enjoying the story and therefore it is probably a good read. A book might not have the most sophisticated writing, but if the story is good, the reader won't care. If sales drop off quickly, then that might be an indicator that the story has flopped.
My favorite comment so far? Told to my face, "It's not really a genre I like to read, but the story really drew me in." Such a comment told me that I nailed the story. In the end, that's what matters.