From TFA:
Vis-à-vis Wal-Mart, Best Buy can't really compete on price, but its value-added service offerings -- professional home installation of flat-screen TVs, for instance -- can be a significant differentiator, especially considering the coming digital TV transition.
Well OK, but will these services be available for linking/displaying/reviews through this API? Will anyone actually link directly to these services, even if they are available?
I'm sure there will be a hard upsell attempt once the customer clicks to buy the actual product, but how will they translate this services "advantage" into inducing people to link Best Buy products instead of the same product through, say, Amazon?
When I went in to Best Buy to look at plasma TV's (nothing on the web beats a real-world viewing of a potential purchase), the salespeople were pitching all kinds of installation, delivery, warranties, and even an in-room color setting tuning. Amazon, where I eventually bought the TV from, had a handful of additional services, but got the purchase because they were $400 cheaper.
How will directly linking to a virtual pitch of the same "differentiators" change decisions like mine?