How did someone miss that opportunity? :-(

I have never, ever had a good experience of a version x.0 from IBM, or many other vendors in fact. I'd rather pluck out my own eyes than risk another one of them.

Quite a lot of vendors deliberately start at x.1 just to avoid this.

Marketing is about dealing with perception and addressing it. If the marketplace has a perception that x.0 versions are buggy and nasty, the marketers need to deal with it.

At least it shows that your marketing team are tied into the beliefs and opinions of the marketplace.