Bobby Kotick, President and CEO of Activision, one of the largest game companies in the world, has come out with a none-too-subtle warning to Sony that they need to seriously consider a price drop on the Playstation 3. Rumors have been circulating for months that such a drop was forthcoming, but Sony has staunchly denied that they had any plans to drop prices, Kotick said, "The PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. ... They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony." While it's unlikely that Activision would follow through with such a threat, it definitely adds to the pressure Sony is feeling to lower the PS3's price. Sony issued a brief response which said nothing of consequence.

beefsprocket writes "ScienceDaily reports that 'A new University of British Columbia study finds that our brains are much more active when we daydream than previously thought. The study, published in the Proceedings of the National Academy of Sciences (abstract), finds that activity in numerous brain regions increases when our minds wander. It also finds that brain areas associated with complex problem-solving — previously thought to go dormant when we daydream — are in fact highly active during these episodes. "Mind wandering is typically associated with negative things like laziness or inattentiveness," says lead author, Prof. Kalina Christoff, UBC Dept. of Psychology. "But this study shows our brains are very active when we daydream — much more active than when we focus on routine tasks."'"