Comment I don't think you do (Score 1) 93
...
There is a close and natural relation between Breitling and aviation since nearly one century. They make chronographs and watches that are more aeronautical flight intruments than watches, and which have been widely adopted in aviation not for bling-bling reasons but for their specialization and their high-perf.
There is no marketing need to "try to associate" some James Bond image to watches that are used by astronauts in space (since NASA's Mercury program)...
Breitling is sponsoring many aviation projects (e.g. , aerobatic squads, warbird restoration, Orbiter solar aircraft, etc). It owes much to aviation but repays it well in return.
It's not like if it was Cartier (or Budweiser) that was sponsoring Rossy.
PS: I don't wear any watch