To be honest, I can understand both sides on this... You are right, no discussion here, but they're still using the trademark and not only to describe the origin of the used material but for their own name. hackingcheapfurniture.com would surly not have been any problem, but of course no one would remember this one... it should be discussed if "ikea" is still a brand name or until now went to be a synonym of "crap that mostly wont work as intended" which wouldn't be as far fetched as you'd guess
