Comment Looking for the Streisand effect (Score 2, Interesting) 391
- Prepare an ad campaign with a so "badly" retouched photo that everyone having eyes can't avoid noticing it.
- Wait for some famous blogger to pick up the bait, telling his readers how bad the ad is
- Issue him a takedown notice, hoping that Mr. famous blogger goes doubly vocal on the issue as expected
- Wait some months: nobody remembers exactly the issue, but in many minds, the trademark of the advertiser is permanently associated with something shocking.
The sad thing is that the famous blogger above has both every right to criticize the ad, and also he may gain further popularity in doing this. The only way for him to avoid being a pawn in the game is to ignore the whole argument, and that gains him nothing. It's an almost self-sustaining system, be prepared for more in the future.