For most magazines, and newspaper articles, most of the content is just informative rehash of information that can already be found somewhere else for free. It's just that that particular writer accumulated to present it a bit differently but it's still the same information, so I would necessarily care to pay for that.
Now, information that actually teaches and brings knowledge of how to do something that may be complicated, a DIY project, a new or old computer language, something that, again there are sources, but it represented in a way to actually help the reader gain knowledge or how to do something, I would pay for.
Back in the day there were computer magazines that taught me how to program in a particular language, it meant not to only inform me, but to teach me the ins and outs of doing something useful. I bought those magazine, but National Geographic, which I read because it is a annual Christmas present, is informative but I still could have done some of the research myself to learn about this or that. The articles tend to be more narrowly focused in their thesis but still the information is out there for free.
I pay for the practical, not the informative.