Baskerville is the greatest font, statistically, says filmmaker Errol Morris

An anonymous reader writes: A survey of unsuspecting New York Times readers implicitly answered the question: Does a certain font make you agree or disagree more often than another font? It turns out Baskerville confers a 1.5% advantage towards agreement on a survey question, compared to an average of six fonts. They responded to a passage from asked to agree or disagree to a passage from physicist David Deutsch's book "The Beginning of Infinity," and were found to have an optimistic, if Baskerville-favoring, outlook on life. David Dunning, a psychologist awarded a Nobel prize and, separately, an IgNobel prize (for the eponymous Dunning-Kruger Effect), called Baskerville "the king of fonts." Sadly, Comic Sans--notable for its appearance in the Higgs Boson announcement--seems to be the weakest font. And why did Lisa Randall, the Harvard physicist responsible for that Higgs announcement use Comic Sans? According to the article, 'Because I like it.'