Comment Re:Sony close to breaking even... (Score 1) 496
Not quite, they didn't include markup (ie store profits and overhead) in their analysis. That could run anywhere between 20-50%.
From TFA:
iSuppli’s teardown analysis accounts only for hardware and manufacturing costs and does not take into consideration other expenses such as software, box contents and royalties. Thus, the difference between the cost of the product and the U.S. price is even greater than $31.27.