Re:Cool, but... (Score 1, Insightful)

Vertu, Lamborghini, Gucci etc. are premium luxury brands, Apple is not even close to them in terms of quality, even if some people blinded by Apple PR believe they are. I used to be a mac user for over 15 years (until I completely switched to Windows 7 a couple of years ago) and the amount of defective hardware I saw from Apple, both my own and the others' close to me, was staggering. I agree with the rest of your post completely. Apple only cares about money, and the blind followers, who think they are special for using exactly the same kind of Apple hardware with millions and millions of people, just eat everything up thinking they are part of something better. Branding really is everything. And I'm not saying Apple doesn't make good hardware or hasn't been a great influence in GUI development, but the halo attached to Apple is just disturbing. It's just a tech company with a generally better attention to detail, nothing more, nothing less.