Yeah, so we set out to do something about it. We spent 20 months building Fantasy University on Facebook (now in open beta).

One of the things we did was decide we'd make a game first, and layer on only the minimal trappings of social game mechanics. There was a gnawing feeling all along, coupled with data from those who knew better, that this would be a tough road.

The good news is we did create a game that's got tons of depth, serious game play mechanics and great content that can be entertaining all by itself. But our microtrans and social elements remain rather unsophisticated. At least if you measure them by the so-called psychological tricks that are used. Sure we give some benefits for having your friends play and such, but its not about that.

So is that a good idea? We have a promising start, but it's too early to tell much. But I can see that massive volume is all about playing the meta game with those who come to your app. And I'm not certain that's the sort of business we want to be in....

So we are in a bit of quandary on which way to take it.

** spoiler alert **

I sorta of like the fact you had to cap her out of her missery... but then they really wused out in the ending. It made no sense that your character was still alive ("It's not your time yet") even though he hurtled himself into the sun... and then the chick will just be hanging out in the spirit world waiting for you when you want to bang her. Yeah.....whatever.