Comment What do they know that the algorithm doesn't? (Score 1) 164
If Amazon are actually making use of this patent it's a very interesting choice of approach.
I always thought the received wisdom about companies like Amazon and Google that maximise their revenues with very specific targeting was that their algorithms processed the statistics of people's behaviour and presented the suggestion/ad with the highest expected value without consideration of any qualitative explanation for why a certain thing is suggested.
This patent suggests categories are assigned to products to add artificial dimensions to the data. It's a little surprising, at least to me, if putting a label on, say, Jewish wrapping paper results in any more insightful profiling than noting that buyers of Menorah Pattern #1 wrapped gifts buy 4.6% more Kletzmer music than the average customer.