Heh.
What do they call the process where you say that you're better than the competition in a VERY loosely-related type of product?
e.g. "In the news today, Proctor and Gamble, Inc. has announced that it plans to compete with the largest trucking companies. P&G claims that its delivery processes are faster than all other trucking companies."
"Well, they USE trucking companies, so their food must be the best if they are competing with the other trucking companies, right?"
Yes, and their soap is the smoothest delicacy on the market. LOL
You were thinking of Kraft, right? Bait and switch!