Comment Problem with Digital Subscriptions (Score 2) 178
Since I purchased an iPad, I have started reading more and more of my newspapers and magazines on their apps. I find that the overall experience is just as enjoyable, and the convenience is great. For most of what I generally read there is complimentary digital access for their print subscribers. So, I get both versions and this is fine for weekly or monthly periodicals. However, for newspapers this can be annoying.
When it came to the NYTimes, after they started charging I called to find out about subscription options. While I don't mind the idea of paying $35-40 per month for something I read, what I found was that it was significantly cheaper if I ordered the print version which also includes digital access. The reason for this is that print ad rates remain significantly higher than digital, so therefore they make up for this by charging extra for digital only access. I suppose you could always donate the paper to the library or something, but that involves too much effort for me, and I for one didn't want to waste the paper by not reading it. So, I ended up using a print subscriber's digital access (which is surprisingly legal). I think many publications are in the same boat.
I think it is great that papers are starting to find a way to make money off of their efforts, and the NYTimes has been smart by easing into their pay model. However, the issue as I see it is that until they can find a way to level the playing field with their old-school paper offerings, the digital version is going to continue to be seen as a throwaway by advertisers who find little value in it - and then consequently by readers since it can be perceived as a ripoff. Hopefully, a successful pay model is a step towards this, but I think this may just be finding a way to make some extra money without getting to the root of the problem. I guess the alternative is that we move toward an economy where we recognize and pay for the actual value of something and not a heavily subsidized price.