This is true, assuming you don't have a limit as to the area of panels you can deploy (rooftop solar installations are slightly limited by the area of the roof).
I agree. If I gave them the benefit of the doubt (deservedly or not), I'd say that they are at least hoping to provide a cheap and environmentally friendly choice when space is not the issue.
In context I think they are working from this starting point: "the Gratzel cell is a great concept, but it leaks, so let's see if we can improve on it so it's viable for the mass-market."
If they succeed, at worst we'll have an "green" alternative to current Silicon-based PV arrays, and at best we'll have a system that's cheaper to make, is more efficient, is more rugged, etc.
If they land in the middle, it'll be a great outcome!