Also, don't get confused with the difference between "value" and "money", the two are not directly related (One man may value something greater than the other, and therefore is prepared to part with more money to obtain it). If major investors in gold decided that the value of gold was decreased in some way, fatuously say a meteorite of pure gold flattens France, it would suddenly become a poor store of wealth as its perceived value would have decreased due to less scarcity.
The only perceived value which is consistent is power, more of the variety of manpower or horsepower...
Someone who copies this "scarce" mp3 could take pains to suggest that the value of the mp3 is artificial due to the artificial nature of the scarcity, and that if the scarcity is removed, it therefore intrinsically has little to no value any more.
The default value of anything is the cost of the materials plus the manpower to create that copy, which for a digital item is virtually zero.
It's not even market economy, it's just perceived value, and that's been going on since mankind could only talk in grunts, and cave women traded sex for food.
Why is gold valuable? Its not good for anything, I don't think it's even particularly pleasant to look at, Silver is much prettier. It however retains significant value due to its relative scarcity, and the value people place on scarcity.
((I'm ignoring the digital issue, where anything digitised has effectively infinite quantities, because we seem to buy into allowing artificial scarcity to be created... which I don't get at all))
Virtually everything is worth something to someone, so why is this actually so surprising? Would we be shocked if the story read "Man makes millions selling dung / water / himself"???
To program is to be.