Comment Two problems (Score 3, Informative) 183
Two problems.
First, the problem that every evaporative cooler has: water is scarce in the hot dry places where evaporative cooling works well.
Second, water always has some minerals dissolved in it that crystallize out when you remove the water. A traditional swamp cooler has an active flow and a reservoir that you have to empty to keep these from building up, but with these "smart bricks", the pores in the bricks are going to fill up with lime and gypsum, and pretty soon they'll be "dumb bricks".