Comment Re:Source on Gamification (Score 0) 111
if people didn't enjoy the games, wouldn't they move on and find other ways to amuse themselves?
If people didn't enjoy abusive relationships, wouldn't they move on and find other ways to amuse themselves? What's being discussed by "gamification" is really the exploitation of human social behavior to accept a situation as an obligation instead of a choice.
When *you* have to press buttons so that *your friend* can obtain a reward or satisfaction from a game, then not doing so is letting your friend down. It's quite possible that the experience can be fun and rewarding for both of you. But TFA is essentially arguing that current social games are placing a much greater design emphasis on setting up the "obligation trap" than actually making the experience fun so that you both would choose to stay. And they are doing this with their bets hedged on this being a more profitable system...which is currently panning out in their favor.