A californian, theoretical physicist, and London PR agent walk into a science museum. The californian asks the theoretical physicist a vague philosophical question and the PR agent publishes it. "Win your own trip to London my friends and this too could be you!"
The punchline? Slashdotters think stephen should stfu. Imagine winning a trip to London, getting to meet stephen hawking, and you decide to have some camp-fire-bullshit talk while touring a museum and all he does is say, "sorry, I'm just a theoretical physicist and am thoroughly incapable of making small talk", or worse, starring you down with no response.
and the list goes on and on with startups (http://blog.iron.io/2013/03/how-we-went-from-30-servers-to-2-go.html) and big names (https://github.com/dropbox/godropbox https://github.com/facebookgo) alike. Just google for more or explore github.
British Army Looking For Gamers With Their Smart-Tanks
Now that's a headline.
Indeed it is, smart-tanks roaming the UK streets looking for gamers would certainly headline most anywhere.
Living on Earth may be expensive, but it includes an annual free trip around the Sun.