Are you suggesting that 50K from ONE online source (by no means the full extent of their income) isn't serious?

The question I ask myself when considering the root of the problem - who writes/approves a billing algorithm that can generate a monthly bill for a residential customer that can go into the thousands of dollars? If the costliest package from a vendor is say 150.00 per month, billing algorithms should max out at a reasonable multiplier of this amount, say 2 or 3. That should provide enough incentive for customers to educate themselves about the various packages and select the right one without getting "Bill Shock".