Submission + - Sun dilutes Java brand on massive scale (sun.com)
Chunky Kibbles writes: "The Java brand originated as a strong cross-platform language, virtual machine, and general attitude to code. They diluted it by creating the Sun Java Desktop Environment... which wasn't actually a java desktop at all. Rinse repeat for other technologies labelled with the "Java".
Now, to cap it all, they're changing the stock ticker symbol: SUNW is changing to JAVA."
Now, to cap it all, they're changing the stock ticker symbol: SUNW is changing to JAVA."