Comment Re:The biggest walled garden is an Apple orchard. (Score 4, Informative) 488
Where you getting your figures?
http://investor.apple.com/results.cfm
2011 - The Company posted quarterly revenue of $28.27 billion and quarterly net profit of $6.62 billion, or $7.05 per diluted share. These results compare to revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share, in the year-ago quarter. Gross margin was 40.3 percent compared to 36.9 percent in the year-ago quarter.
2012 - The Company posted quarterly revenue of $36.0 billion and quarterly net profit of $8.2 billion, or $8.67 per diluted share. These results compare to revenue of $28.3 billion and net profit of $6.6 billion, or $7.05 per diluted share, in the year-ago quarter. Gross margin was 40.0 percent compared to 40.3 percent in the year-ago quarter.
Quarterly figures you compare to the same quarter, x years ago. Not Q4 to Q3, but Q4-2012 to Q4-2011. Holiday sales, summer slacking, start of school sales, etc. All those have an impact.
On the iPads, as previously stated. Market share is not important here. You don't aim for max market share, you aim for max profit.
2011 - The Company sold 17.07 million iPhones in the quarter, representing 21 percent unit growth over the year-ago quarter. Apple sold 11.12 million iPads during the quarter, a 166 percent unit increase over the year-ago quarter. The Company sold 4.89 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 6.62 million iPods, a 27 percent unit decline from the year-ago quarter.
2012 - The Company sold 26.9 million iPhones in the quarter, representing 58 percent unit growth over the year-ago quarter. Apple sold 14.0 million iPads during the quarter, a 26 percent unit increase over the year-ago quarter. The Company sold 4.9 million Macs during the quarter, a 1 percent unit increase over the year-ago quarter. Apple sold 5.3 million iPods, a 19 percent unit decline from the year-ago quarter.
The market is bound to grow as a whole, how can it not? iPad sales have gone up 26%, and that was in the quarter just before the release of the new iPad which is bound to have an influence.