Squeenix has anticipated your gripes about no endgame being present in their latest masterpiece, and their solution is the Fatigue System! They promise that it's only to level the playing field between casual gamers and the MMORPG IS SRS BSNS crowd. It's certainly not an attempt to stretch out their meager content by restricting character growth. Cue the mildly condescending video where they explain it to the masses: http://www.youtube.com/watch?v=abE09-tqhoM