Tesla was not first to market with an EV.
No, but they were the first to sell an EV that made non-geeks' pulses quicken. The vehicles sold before that were more of the "eat your vegetables" variety, and thus doomed to be money-losing niche vehicles, useful only as arguments against the viability of the electric vehicle market.
They did move first into the high end market, but what will matter is the lower end mass market where existing EVs are trying to sell.
Sure, but you can't get to the mass market without starting somewhere viable. Previous attempts to start at the low end failed (see: EV-1, RAV4 EV), and failures don't help the EV market grow.
The EV market would evolve, with or without subsidies, and with or without Tesla.
That's an assertion only -- I don't see any evidence to back it up. Before Tesla's successes, no other companies were marketing a desirable electric car, and there was little evidence that any of them had much interest in doing so in the future.
Sure, the EV market would have caught on anyway, decades from now, after gas prices rose high enough that almost nobody could to afford to drive a traditional car anymore; but that's a rather grim scenario that I think we are well-served to avoid.
That some wealthy folks that don't need the money are getting it isn't really helping anybody expect them and Tesla.
Them, and Tesla, and everyone else who will buy an electric car that wouldn't have existed without Tesla's demonstration of how to profitably sell EVs, and all the other car companies that can now take advantage of the technology Tesla developed.