what they have not done is bend one inch from the basic philosophy that Apple controls the user experience on its products.
On the iPad & iPhone, maybe. But under regular OS X, that's not at all true. Apple even supplies X for the Mac so I can run any X Windows app I want to (the GIMP, for example). The meta keys are all wrong, the widgets look ugly, and the focus doesn't behave as I expect.
That's exactly the kind of experience that Apple doesn't want people to associate with the its brand, but they're willing to enable it under the right circumstances. In this case, "the right circumstances" means someone who has purchased a computer (e.g. Mac Mini) as opposed to a entertainment appliance (iPad) and knows enough to download X from Apple's site and is therefore probably well aware of what s/he's getting into.
Apple sold 10 millions Macs in 2009; don't think the company is now defined solely by the iPod/Pad/Phone.