Yeah, that is so much easier.
There must be something wrong with me. Not once have I ever purchased something in a store and thought, "Gee, conducting that transaction was incredibly difficult. I wish someone would make an easier way to pay for this bag of groceries than this complex and difficult process of swiping a credit card."
In the name of progress:
In the beginning people counted out change in chickens and goats, or other favors.
Then came currency, where change was counted out in pennies and dollars.
Then came bank checks, which were convenient, but took time to write out.
Then came credit companies with a mechanical swipe tool in carbon copy. Too slow: add convenient swipe and sign. Gosh, who uses checks, they take forever!?
Finally comes touchless. Precious seconds are saved! No swipe, no sign, no finding a pen - just touch phone/device and authenticate with it.
This probably saves a few seconds, and potentially adds important network security. Hopefully your phone doesn't run out of power or criminals don't find a loophole through the extra third parties.
Personally, I still prefer cash wherever possible with credit card as secondary. Lots of small companies give a cash discount if you ask...