Comment New Coke was about replacing sugar. (Score 1) 786
New Coke was not a blunder. The fact is that Coca-Cola wanted to replace the sugar cane on the recipe with high fructose corn syrup. It's not only cheaper but generates more need to keep drinking (eating) whatever has it. The taste is close enough, but you couldn't switch it overnight without people noticing. Thus, the launched New Coke to have a few months between batches, so people wouldn't notice ti taste difference. After all, they wanted the Old Coke to taste the same old.
It worked quite well, btw.
Win8 might have been quite the same strategy, but the question would be what's the Microsoft high fructose corn syrup? I don't think they are that clever.