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And lets face it, the reason Watchmen was undervalued was that it had that dumb love plot. Audiences have seen it before, and it made the movie seem sickeningly predictable. Thank heavens I stayed to watch the end, and the Rorschach bits - 5 star material there.
I don't think that this is in the company's best interest.
$36 a year is 10c a day, and even if the machine boots in 1 minute, that's ~$20/60 = 33c of wasted employee time. So there's not that much incentive (carbon trading may change this).
I'd be interested to see the effect of Sleep mode, however, as that boots much faster.