hooked up to the most convenient "search" box. I apple just puts in a mildly similar looking set of search results, and a colorful 'apppppple' logo above the page numbers, most people won't give it a second thought. Sure, slashdotters would notice, but Ma and Pa and the 90 percent of the population that is not the least bit techy could care less. They're just interested in the stuff they find in the sites that are found, not in who provides the search. I think it is kind of silly for Apple to go on giving all of that money away to Google every year. They could be making a fortune off of the advertising in their own search instead of giving it away to Google. Getting back to "most people", I think they will also continue to call it "googling" eventhough they are typing their search into an Apple search box. (just like we used to say "go make a xerox of this on the Kodak machine" when I worked at Kodak a million years ago -- though that was just for fun -- come to think of it, does Kodak still make copiers?)