"The biggest point, in my opinion, that Gladwell makes, is that you still need to find a way to make money."
You only need a way to be supported--an important difference.
[snip]
"I think Anderson is kind of stumbling upon a point an MBA told me once, that given enough time, all new technology becomes a commodity. [snip]...(the MBA then went on to tell me a number of different techniques to 'lock in' customers to your product: trapping users with file format was one, there were many other more devious methods, and Microsoft uses many of them. I don't underestimate quality MBAs anymore)."
These methods amount to creating artificial scarcity to monetize.
"What Anderson is saying is that more and more, marketers will use freeness to suck users in. This is actually common knowledge among marketers, they've been playing with 'free' for years, and they are really excited about it, and talk about it amongst themselves, and to anyone else who will listen. Basically Anderson is right."
"What Gladwell is saying is that you still need a way to cover your costs. Basically he is right as well."
I agree, but note that each uses the economics of scarcity to provide the solution, as though only some things can be free.
"They are both right, and what's more, if you asked an MBA about this, they might wonder why you are arguing about such basic ideas. And if you ask nicely, they'll tell you tons more about things you never even thought of."
Yes, but they will not tell you about an economic theory of abundance because there does not seem to be one. Our economic theories depend on scarcity.
I believe such theories are in line to crash relatively soon.
In the early 1900s the US was primarily an agrarian nation, living on farms and producing food. Today a tiny fraction of our population produces all the food we need. We became an industrial nation, making things. Today less than 10% of our workforce is in manufacturing. And both groups are decreasing in size.
We are approaching a situation in which we do not need a large fraction of our available workforce to produce our basic needs. This has been and continues to be a relentless trend. Recent acceleration in unemployment has brought us to 30 million underused workers at the moment, about 18% of the workforce.
We have to grapple with the idea that "earning a living" may be an irrational goal--that life support needs a different basis than work > earn > eat. That is, as the stuff of life becomes abundant, it also must become free.
I do not know how it will work out. Until we have an economic theory of abundance, we lack tools to think with. I think Anderson, Gladwell, the MBAs, and the economists are just playing at the edges while the middle swiftly and silently erodes.